Summer has arrived and so has the delicious Reed Variety avocado. Ask around. This is the farmer's favorite! These big, rare, beautiful summer varieties will surprise you with their giant buttery yellow interior. Just like a typical avocado, only bigger and better! Perfect for spreading on sandwiches or using in recipes in place of butter. Organically grown to perfection. 5lb box typically ships 4 large Reeds. We pick em when you order em, so they ripen in your home. (Eat when they start to get soft on all sides. Don't wait too late! Skin may not darken.)
We are now accepting orders for a limited run of gift boxes. Boxes ship each Tuesday via USPS Priority Mail for arrival within 2-4 days. 32.00 Price includes shipping and sales tax. (Offer exclusive to continental US* only; *Not available in Florida. Sorry y'all. Eat local. Everyone else can rock out with their Guac out.
Did you know?
“Avocado” derives from a word meaning “testicle."
The word Avocado comes from a Nahuatl Indian (Aztec) word “ahuácatl” meaning testicle. It is thought that the reference is either due to the avocado’s shape or the fact that it was considered to possess aphrodisiac qualities by the Aztecs. Modern studies show the avocado is indeed good for men's health.
In Spanish, “ahuácatl” became “aguacate” and eventually “avogato” and then “avocado”. In English, the fruit was first described as an “Avagato pear” because of its pear-like shape. Later it also became known as an “alligator pear” given the alligator-like appearance to the skin. Over time, the term Avocado became the common word used to describe the fruit in English.
The word “guacamole” also derives from a Nahautl Indian word, namely “ahuacamolli”, which is compounded from “ahuácatl” and “molli”, the latter word meaning “sauce."
Guacamole literally means, "testicle sauce."
Hungry yet? Order some for Dad.
Warm sun, cool breeze and the song of the birds enliven the deepening into mama earths guidance. What you see of these trees is two years of growth on 40 year old stumps. In traditional avocado management the practice is to let the trees grow tall and after ten years they are cut all the way back to generate new healthy growth. Alternatively we're implementing a practice of keeping the avos trimmed every year to stimulate a longer lasting sustainable vitality and larger fruit production. Getting up and in every one of these trees is an art. Unique in every way, each tree is shaped with an intuitive guidance from the whole matrix of my environment. The bees and grasshoppers show me where to allow for growth, while interplanted coffee show me where to trim the trees as they ask for more light. It's quite a conversation to have, 'hey there tree, I honor your divine patterns of seemingly erratic growth, and see beauty and reflection in your ways, but may I bring some of my human organization to you?' It's normally followed by 'trust the love in my heart to know I want the best for your long and healthy life, I love you'... When I approach "hacking away at trees" all day long in this way, I notice a HUGE difference in how my vibrational field is accepted in the intimacy of the ecosystem. I'll go all day without falling out of a tree or having big branches hit me in the face. It teaches me how important it is to drop into the environments we enter to feel the field before we make our way through them 🌿
By Mellen - Resident Arborist, Wise Woman
By Hermann Hesse
For me, trees have always been the most penetrating preachers. I revere them when they live in tribes and families, in forests and groves. And even more I revere them when they stand alone. They are like lonely persons. Not like hermits who have stolen away out of some weakness, but like great, solitary men, like Beethoven and Nietzsche. In their highest boughs the world rustles, their roots rest in infinity; but they do not lose themselves there, they struggle with all the force of their lives for one thing only: to fulfill themselves according to their own laws, to build up their own form, to represent themselves. Nothing is holier, nothing is more exemplary than a beautiful, strong tree. When a tree is cut down and reveals its naked death-wound to the sun, one can read its whole history in the luminous, inscribed disk of its trunk: in the rings of its years, its scars, all the struggle, all the suffering, all the sickness, all the happiness and prosperity stand truly written, the narrow years and the luxurious years, the attacks withstood, the storms endured. And every young farm boy knows that the hardest and noblest wood has the narrowest rings, that high on the mountains and in continuing danger the most indestructible, the strongest, the ideal trees grow.
Trees are sanctuaries. Whoever knows how to speak to them, whoever knows how to listen to them, can learn the truth. They do not preach learning and precepts, they preach, undeterred by particulars, the ancient law of life.
A tree says: A kernel is hidden in me, a spark, a thought, I am life from eternal life. The attempt and the risk that the eternal mother took with me is unique, unique the form and veins of my skin, unique the smallest play of leaves in my branches and the smallest scar on my bark. I was made to form and reveal the eternal in my smallest special detail.
A tree says: My strength is trust. I know nothing about my fathers, I know nothing about the thousand children that every year spring out of me. I live out the secret of my seed to the very end, and I care for nothing else. I trust that God is in me. I trust that my labor is holy. Out of this trust I live.
When we are stricken and cannot bear our lives any longer, then a tree has something to say to us: Be still! Be still! Look at me! Life is not easy, life is not difficult. Those are childish thoughts. Let God speak within you, and your thoughts will grow silent. You are anxious because your path leads away from mother and home. But every step and every day lead you back again to the mother. Home is neither here nor there. Home is within you, or home is nowhere at all.
So the tree rustles in the evening, when we stand uneasy before our own childish thoughts: Trees have long thoughts, long-breathing and restful, just as they have longer lives than ours. They are wiser than we are, as long as we do not listen to them. But when we have learned how to listen to trees, then the brevity and the quickness and the childlike hastiness of our thoughts achieve an incomparable joy. Whoever has learned how to listen to trees no longer wants to be a tree. He wants to be nothing except what he is. That is home. That is happiness.
Its taken us longer than anticipated to get the store up and running, BUT - In the meantime, between music, meditation and lots of weeding, our groves became certified USDA organic by California Certified Organic Farmers. Congratulations and thank you to the whole team for the amazing care and kindness to the land. The frogs, lizards, birds and bees - all indicators of healthy land - will tell you we've been practicing organic since 2010. Achieving certification status was no small feat due to our rolling hills and lack of personnel. Big thanks to Scott Murray and Justin Jonte for overseeing the applications and documentation as well as the necessary adjustments and modifications to our groves. It takes a village!
From: Jason Mraz
Sent: Tuesday, March 07, 2017 3:05 PM
To: City Council
Subject: 7 generations thank you.
Dear Mayor Wood and honorable city council members,
I am writing today to ask for your grace and patience. As a resident of Oceanside for 13 years, I am excited about the Ag potential for our unique region.
I understand we are in a period of transition: from retiring farmer to new, from mono-crops to diversification, hass avocados to exciting specialties like coffee, wine and cannabis. With these new changes I believe much value will come to our region - so much so that I believe it will attract new growers and visitors to Oceanside.
I do understand the current landowners' need to make his/her ends meet, but I hope we have a little more time to implement the needed improvements while finding new customers/landowners to help honor and save our precious resourceful agricultural land.
Please don't be quick to allow a rezoning for medium or high density development. Please don't sell out Oceanside's precious green reserve. Once we pave over it, it's never coming back.
The museum tour at Mission San Luis Rey begins with a scene of Luiseño Native Americans who lived in our river valley for thousands of years. They were able to dwell for so long because they made their decisions carefully, always considering the next 7 generations.
When the colonists arrived a little more than 2 centuries ago, we ignored the wisdom of the natives, dammed the river and covered much of the natural world with asphalt and unsustainable homes. Will council choose to pave over what's left? I hope not.
Will future generations grow here? Or will our food sources become an import?
Please help save a precious resource and be on the good side of history.
For those who live in urban or suburban areas, it can be difficult to imagine life on a farm. But we all benefit from a connection with nature, and some simple activities can help bring nature into even the most urban life setting. For instance, growing herbs in small yard containers or windowsill pots requires very little space and can provide a lot of joy. There is something so sweet and satisfying about consuming the bounty of a plant you’ve tended and grown. Whether it’s a small potted fruit tree or containers of herbs, when you eat of that which you’ve helped nurture, it can incredibly nourishing when you have that connection to it.
There are many varieties of sage that can be used to enhance culinary projects, and all are a delight in the garden. Sage attracts pollinators when it’s blooming and its fragrant, leathery leaves are useful year round.
Mraz Family Farms has patches of sage growing in a number of places, and this year we made Sage Honey. We harvested leaves from the sage, cut it up into small strips and filled a glass jar up to the very top with the fresh cut plant material. Then we covered the sage with honey, filling it to the top and patiently pushing down the leaves with a chopstick to make more space. We topped it off, put a tight lid on it and labeled it with a sticker showing the date and contents, then set it in a cupboard to sit for at least six weeks.
After six weeks, the sage honey is ready for use. We make a tea using a heaping spoonful of the honey, leaves and all, put in a mug and covered with boiling water. After a few minutes, the leaves that float at the top can be easily skimmed off, and you have a soothing, fragrant, delicious healing tea. This tea is especially good for times when the throat feels a tickle or when struck with a cold or flu.
We went through this honey so quickly that we can’t wait to make more! The nourishment provided by both the medicinal quality of the honey-sage extraction plus the beauty of having prepared it oneself, is beyond compare. A relationship with plants and nature can’t be bought in the grocery store, but it can be nurtured by spending time working with these beneficial herbs.
When looking around the yard or living space, consider including plants with useful qualities, like sage. In our experience, the plants seem to flourish when used, as if they know they are needed and grow even more robustly.
The natural cycle of birth, death, and rebirth happens to include death. A word that often brings up imagery associated with fear, pain, and horror, “death” is actually a necessary and beautiful part of life that our modern culture could stand to embrace and honor more.
When I first moved to the farm, looking out into the grove I saw piles of “leaf litter” or dropped leaves from the avocado trees. I thought to myself that it would look so much prettier and more manicured if all those leaves were raked up and moved away. But I soon learned that the leaf litter, which sometimes reaches two feet in height, is made up of decomposing leaves in various stages of decay, hosting countless beneficial microorganisms, insects, and even dropped avocados that deliver nutrients back into the soil. The leaves also keep the ground covered, allowing moisture to stay in place rather than quickly dry up. In fact, the piles of leaf litter are critical to the health of the grove but my suburban-born eyes were unaccustomed to seeing beauty in the “mess” of the landscape.
Embracing the cycle of death is one way of embracing faith. We can let go of what dies, knowing that life will spring forth once again. I admit that I sometimes feel a sense of loss when a crop is harvested knowing that I won’t again taste the fruit of that tree for a whole year. But I also know that I WILL get to taste its fruit again and I’ll appreciate it far more since I cherish the tree all year long. The tree and its particular fruit come to mark the seasons and the years of my life, and they live in my memories.
For example, I know that in June when nearly all of the avocados have been harvested, there’s no reason to despair because the fig trees will soon explode with ripe fruit so delicious that the birds, bees, beetles, and field mice all want their share. And in August when the heat gets oppressive, I will have the joy of a juicy lychee fruit refreshing my palate. In late fall when the crops are waning and it feels like the season for fruit is finished, along comes the blessed persimmon, the last tree in the orchard to ripen with it’s sweet orange glow like the sunset of the fruit season.
All trees that bear fruit must drop what ripens and move on to the next phase of their life cycle. The same goes for our human lives. We must also drop things that no longer serve our best interests, and failure to do so is cause for a constant loop of suffering. The simple lessons of nature and life on the farm have so much wisdom to impart. The tree does not mourn the dropping of its blossoms or the final loss of its last piece of fruit. It knows of the falling away, the shedding of the old, the inevitability and the beauty of death. We too experience a thousand little deaths in every year, every day, every sunrise and sunset and every moment that passes.
Even our biology embraces death. As the human brain develops, connections and synapses are formed as we learn and grow. Many of these connections will become patterns that are used over and over again like a well-traveled hiking trail. What isn’t often discussed is that the pruning of connections is as important as the formation of them for a healthy brain. We must prune away the pathways that don’t lead to success. We must prune our roses to ensure a robust bloom. We must prune our fruit trees to channel the energy into the strongest limbs. Pruning is death that is inevitably followed by rebirth. Those who are wise embrace death as a natural cycle of nature; on the farm, and in our lives.
One of the most profound aspects of living on a farm is developing a relationship with the natural cycles of the Earth, our Great Mother. This relationship with the land and seasons was central to the lives of our ancestors, as they had to plan out their survival in terms of food, weather, and shelter. They knew how to maximize their resources and were masters of preservation, storage, and extracting the most nutrition possible from their food.
Today, the majority of the planet’s inhabitants live in urban areas and many people have access to constant commerce—nearly anything one could want is available delivered to their door in a matter of days, and grocery stores are stocked with every manner of produce during all seasons of the year. This is truly an incredible thing that has never before happened in the history of the world, and something many of us take for granted. And while convenient, a downside is that many people miss out on a relationship with the Earth’s natural cycles.On the farm, understanding and honoring the natural cycles is crucial for healthy stewardship of the land and for getting the most abundant crop possible. In California, where water is scarce and expensive, it’s even more important to be prepared for the different cycles to ensure profitability and sustainability.
Activities on the farm are different depending on whether it’s the season of growth, harvest, or dormancy. Each cycle benefits from different types of support. When growing, or budding out, the trees need pollination support. Keeping beehives on the property promotes effective pollination while also supporting a waning global population of bees. And sometimes there’s even extra honey.When the fruit is growing on the trees, one of the most important activities is pest control. On an organic farm, this is when we employ the use of beneficial insects rather than use toxic pesticides. For example, Green Lacewing larvae feed on Thrips, an insect that damages the skin of the avocado. So we monitor the plants for signs of infestation, and if needed we manually introduce Lacewing larvae to each tree, eradicating the destructive pest by employing a beneficial one.
Around the time of the spring harvest, the leaves of the avocado tree are replaced with a new set that grows in. This is the time when we fertilize the groves with manure, giving them a dose of nourishment for the growing season.
Water is always a concern in a dry place like Southern California. Though our soils are rich, drought drives up the demand and cost of irrigation. We give the trees water at different intervals depending on the time of year and have sophisticated sensors that take readings at several different depths to let us know when the plants need water.
The landscape of the farm changes throughout the year, much the way the seasons inform our changes in clothing and recreational activities. Since we rely on the farm to produce, our synergy with it goes even deeper than typical seasonal changes that everyone experiences. We become more aware of the seasonal shifts and even the moon’s monthly cycle of birth, growth, death, and rebirth.
The main lesson in nature is CHANGE. We are ever moving, in constant shift. The cycle of birth, growth, maturity, death, and rebirth is nature’s way, and one can’t get too attached to anything. This theme of change, and watching it happen year after year on the farm is a true blessing, for it shows us that nothing lasts but love and relationship. The more times we see a tree blossom, grow fruit, eat of it’s bounty, and then watch it’s death-like sleep until the buds come out again, the more we feel connected to the tree and in awe of it’s resilience. Every part of it’s cycle is special and beautiful. This translates to our own lives as well, giving us wisdom to draw on during challenging times because we always know that the conditions won’t last, that we are constantly moving, constantly changing. Today’s challenges will give way to different struggles, different joys, and different lessons. And in all of it is BEAUTY.
It has been raining in near perfect intervals for MONTHS in Southern California, helping growers save on water costs while filling aquifers and reservoirs. Historically, our combined farms have seen water usage as high as 5 million gallons per year, but we're doing everything we can to reduce that by introducing water catchment bio-swails, new watering schedules, and a water treatment system to purify the water of the salts and chemicals which play a huge role in why growers have to water so much. We've invested lost of time and money into these new water wise applications in effort to maintain and sustain and more harmonious and biodynamic growing environment.
Another amazing gift from the rain: Stinging Nettle. This green blessing is known to have every vitamin & mineral necessary for human health & growth & it loves growing in our neighborhood! We found it growing abundantly along a path which led to a nearby palm tree nursery. We asked the grower there if he was planning to use the nettle to which he replied it would soon be sprayed and killed. Yikes! Lucky we discovered it when we did. Common backyard weeds are a part of the living earth system and they have plenty of nutrients for health and vitality. Why do you think they keep sprouting back after they're whacked? Let thy food by thy medicine, and thy backyard be thy farm-acy.
Fruits of wisdom from our family tree.