Our logo symbolizes who we are with respect to how and what we grow.
We are a fruit farm hence we are trees. The tree in our logo is our home. All modern comforts, such as food, medicine, and building materials originate from plant life. Without the generous spirit of plants, there would be no modern comforts or commerce. We revere our trees and ask for their help on how best to grow them.
The seven leaves on the tree represents the spirits of the seven directions that converge in all things. East, South, West, North, Earth, Heavens, and Within. We know we can't manage a farm alone, and so we are guided by the spirits of each direction.
The fruit symbols on our tree are coffee & avocado, which we grow with a lot of heart.
The curved lines extending to and from the base of the tree are our roots connecting to the 4 great elements of which we are made: Earth, Air, Fire, and Water. This serves as a constant reminder that we ARE nature.
Although we've been tinkering in the grove since 2004, the year 2015 is the year we got married and decided to make farming our family business.
The semi-circle shape of our logo symbolizes sunrise, sunset, and the arc the sun travels in the sky above. Just as our farm is solar powered, we too can only work half the day. Let progress not just be measured on how much we accomplish in a day but also on how well we sleep at night.
Even though we are known primarily as avocado growers, we have been working hard the past few years to create a diverse landscape and bounty for our horn-of-plenty. And the Fall season is a treat. In the grove we welcome all things orange, like popcorn, pumpkin, squash, persimmon, prickly pear, and the creature-like flowers of dragonfruit. Many of the citrus trees begin their orange & yellowing as winter grows near. Even though Fall reminds us of death, hibernation, going to seed, and year's end, Fall also plays midwife to rebirth and regeneration. Nature knows best and invites us too to slow down, bundle up, and brace for winter. Our winter in San Diego is very mild, but daylight hours decrease and temperatures do dip below freezing at night, which puts more stress on the farmer than it does the plant. Leaf tips, fruits and flowers will freeze, reminding us to never be attached to anything. So the farmer knows best to just go inside and rest. All things must pass. No sun, season or song ever lasts. Like Fall, we all fade away into a new day.
Currently in abundance are the delicious Reed avocados; a late-summer / Fall variety known for it's chubby size and delicious buttery yellow insides. This avo isn't popular in stores due to it's short season - too short for packing houses to accommodate, with not enough time to sell them to an uneducated market. Farmers markets and a small selection of natural grocers will attempt to carry these, but most will be eaten by family, friends, and forest creatures who find them in the fallen leaves below.
Fruits of wisdom from our family tree.